This week, Jeff Clark, former Forrester Research Director, is back, and he and our host Ian Truscott, discuss some new research into the hidden B2B buyer from Edelman, and, adhering to the Rockstar CMO editorial policy, they share 5 f’in’ things to help reach them through your thought leadership.
The five f’in’ things this week:
The "safest choice" isn't always the winning one
Develop the extended personas
Define tactics that attract the hidden buyer
Why thought leadership works when other tactics don't
Setting up your CRM to identify hidden buyers
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn
Jeff Clark on LinkedIn
Mentioned this week:
The Rise of the Hidden Buyer: Rethinking B2B Influence Beyond the Obvious | Edelman
Map your Buying Groups and Stakeholder Committees in your CRM — Squivr
Velocity B
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Stienski & Mass Media - We'll be right back
The Rasmus - In the Shadows (Official Music Video)
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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