This week, our usual co-host, Jeff Clark, is back from vacation, and he and Ian Truscott dive into the latest Gartner CMO quarterly report, which is available to non-clients in exchange for an email address.
As is the editorial policy of the show, they pull 5 f’in’ things from the report that caught their eye:
Investing in Customer Understanding
Budgeting Challenges for CMOs
Maximizing ROI through Technology and Process
CMOs and Growth Strategy
Advanced Budgeting Techniques
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn
Jeff Clark on LinkedIn
Mentioned this week:
The Chief Marketing Officer Journal | Gartner
Jeff’s firm - Cleantech Insiders
Ian’s new firm - Velocity B
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Stienski & Mass Media - We'll be right back
Nina Simone - Don't Let Me Be Misunderstood
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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