Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a classic tipple, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?
Based on a recent article Robert published on the Content Marketing Institute’s blog - Surprise! Your Most Controversial Content Might Be Your Weakest”
The main points from the bar this week:
People are becoming numb to controversial content
Applying the MAYA principle to content strategy
Brands must believe in the positions they take
Brands need to earn their place in the conversations
Content strategy should include both familiar and surprising elements
Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn and Bluesky
Robert Rose on LinkedIn and Bluesky
Mentioned this week
Thompson Bros at Dornoch Distillery
Surprise! Your Most Controversial Content Might Be Your Weakest
The Four-Letter Code to Selling Just About Anything - Derick Thompson
Robert’s podcast - This Old Marketing
Robert’s regular series on Content Marketing Institute
Seventh Bear
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
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