Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week Ian and Robert discuss a prediction from Gartner that we will need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.
The main points from the bar this week:
Digital detoxing could be a thing, especially as trust and authenticity are reduced
This will have an impact on marketing strategies and the budget
Print media is gaining value as an alternative messaging channel
The rise of gated communities that marketers will need to earn their way into
Identity-based content consumption and personalization
Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn and Bluesky
Robert Rose on LinkedIn and Bluesky
Mentioned this week
The Gartner Top Marketing Predictions for 2025 (webinar)
Robert’s podcast - This Old Marketing
Robert’s regular series on Content Marketing Institute
Seventh Bear
Ian’s Marketing Profs Webinar
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
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