Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a classic cocktail, Ian and Robert discuss Reddit, how it is informing search results, generative AI, and how we should engage with it to support our B2B content marketing.
Some key points from the discussion:
The culture of Reddit
Building credibility on Reddit takes time and effort
Using Reddit for audience research.
Niche markets and topics are well served by Reddit
Engaging on Reddit as a different channel from other social platforms
Experimentation is key, like any social media
If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn
Robert Rose on LinkedIn
Mentioned this week
Why Reddit Marketing Should Be Your Next Big Business Move
Robert’s Lens Newsletter
Robert’s new relaunched website: Robertrose.net
Robert’s firm - Seventh Bear
Ian’s firm - Velocity B
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
We’ll be right back by Stienski & Mass Media on YouTube
Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.This podcast is part of the Marketing Podcast Network
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