Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.
The main points from the bar this week:
The idea of vibe marketing
Speed in marketing often correlates with quantity, not quality
Slowing down marketing advocates for thoughtful and strategic approaches.
Checkboxes and agile marketing methodologies can lead to a loss of creativity
Marketing should prioritize thoughtful processes over rapid execution
The integration of AI should enhance creativity, not replace it
Successful marketing often comes from iterative processes, not just quick wins
Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn and Bluesky
Robert Rose on LinkedIn and Bluesky
Mentioned this week
Slow-Motion Marketing is the Antidote to Vibe Marketing
Robert’s podcast - This Old Marketing
Robert’s regular series on Content Marketing Institute
Seventh Bear
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
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