Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a classic cocktail, Ian congratulates Robert on 500 episodes of his podcast “This Old Marketing” that he hosts with his chum Joe Pulizzi.
They discuss what he’s learned, some of the enduring themes that have continued to resonate since they started the podcast in 2013, and some of the hot trends that may not have stuck.
Finally, they catch up on Robert’s experience at Content Marketing World.
If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn
Robert Rose on LinkedIn
Mentioned this week
This Old Marketing - Robert and Joe’s podcast
Ian’s shiny new website: iantruscott.com
Ian’s Tuesday rant All the Gear, No Idea
Content Marketing World
Robert’s newsletter: Lens
Robert’s websites: robertrose.net and seventhbear.com
Ian’s firm - Velocity B
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
We’ll be right back by Stienski & Mass Media on YouTube
Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
Learn more about your ad choices. Visit megaphone.fm/adchoices
