Simon Freeman is the co-founder of Like the Wind, a print magazine that celebrates the culture, emotion, and deeper meaning behind running. What started as a simple blog has grown into a globally respected publication rooted in storytelling, community, and the shared experience of movement.
In this episode, Simon joins Howie to talk about the origin of Like the Wind, the power of slow journalism, and why he believes the best stories in running often have nothing to do with speed. They explore Simon’s own evolution as a runner — from chasing PRs to discovering purpose — and the magazine’s mission to give voice to the runners who are shaping the sport, from elites to everyday strivers.
We also dig into the business of independent publishing, the role of vulnerability in writing, and what it means to build something that endures. Whether you’re a marathoner, a trail runner, or simply someone who finds peace in motion, this conversation will remind you why we run — and why the stories we tell along the way matter.
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