This week, Maha talks about why developing good media relationships is so important for good Public Relations, and how to get started with some tips on working with reporters & packaging your stories.
Packaging a story
Give the journalist all the information for them to understand your brand story and give them assets they need to tell your story. Package your story with information they need to share it!
Written Content
Your narrative in a press release
Fact Sheet
Infographics
Video
Visual Content:
Photos/Gallery of Images
GIF
BROLL Video (Stock footage with natural sound)
Important Links:
Your Website
Social Handles: All of your social media handles and platforms
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