Two people. Same income. Same education. Same lifestyle.
Only one of them will buy from you.
This is the fatal flaw in marketing today: we're still defining audiences by who they appear to be instead of what they actually need.
In this episode, I break down:
✅ Why demographic targeting is misleading
✅ The rise of needs-based marketing
✅ How to truly understand who your real audience is
Whether you're running a global brand or building a personal one, this shift could change everything.
See you back here next week,
— Amanda
💬 Share in the comments: Have you ever realized your “ideal customer” wasn’t the one buying?
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