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We interrupted Jim Joyce's holiday to bring you all this week's #TheShot of #DigitalHealth Therapy! Our guest today Paul Johnson, COO (Consumer) at 23andMe was able to snap my memory back and all the puzzle piece came together in an awesome discussion:

🧬 Direct-to-consumer (DTC) Healthcare
🧬 Consumerization of healthcare
🧬 Entrepreneur's decision to sell
🧬 Importance of product experience
🧬 oh and.... Pickleball????

Fun mentions as always: Anne Wojcicki Martin Kelly Matthew Holt Jessica DaMassa Brian Harris (#pingpong)