James Capo, CEO of Omeda, breaks down why most media companies are making growth harder than it needs to be. Instead of treating audience as a unified asset, many teams are stuck managing disconnected tools and fragmented data, creating what he calls the 'Frankenstack'. His core argument is simple but powerful: audience management is not just a tech problem, it is a workflow problem.
This episode dives into how modern media businesses should think about audience identity across products like newsletters, podcasts, and events, why first party data needs a clearer definition in the age of AI, and one overlooked tactic local publishers should adopt immediately.
Links:
Omeda
https://www.omeda.com/
Sign up for OX9 in Chicago
https://ox.omeda.com/
James Capo - LinkedIn
https://www.linkedin.com/in/james-capo-a79b3b3/
---
This podcast is sponsored by LocalPod.co, the audio platform built for local media. LocalPod.co
---
Subscribe to the Local News Industry Pulse newsletter to receive a weekly briefing of news, policy, trends, and more in the local news industry: https://localnewsindustrypulse.beehiiv.com/subscribe
Learn more about your ad choices. Visit megaphone.fm/adchoices
