In a world where many agencies rely on a standard framework or playbook for every client, it’s refreshing to find a consultancy that starts from scratch, building bespoke strategies that truly meet the unique needs of their clients. How do they achieve this level of customization, and why does it matter?
Today, we are joined by Zontee Hou, a leading marketing consultant and head of Convince & Convert. Zontee’s consultancy is renowned for creating impactful, tailor-made strategies that fit the diverse and ever-evolving needs of their clients. We’ll dive into how she and her team at Convince & Convert approach this intricate process, the challenges of hiring the right talent, and how they ensure their strategies are actionable and effective within their clients’ organizations. If you’re looking to move beyond generic playbooks and craft strategies that drive real results, this episode is for you.
Social Pulse Podcast host Mike Allton asked Zontee Hou about:
⭐ Creating Custom Strategies: Understanding the process and importance of developing unique strategies tailored to each client’s needs.
⭐ Strategic Hiring: Insights into hiring and retaining talent skilled in both strategic thinking and effective communication.
⭐ Data-Driven Personalization: The role of data in crafting personalized strategies and ensuring they are actionable and impactful.
Learn more about Zontee Hou
Connect with Zontee Hou on LinkedIn
Connect with Zontee Hou on X
Resources & Brands mentioned in this episode
Convince & Convert
Learn more about Agorapulse with a free demo
Jay Baer
Tequila
Social Pulse Community On Facebook
Agency Summit By Agorapulse
LT (formerly LaneTerralever)
Visit California
Caesars Entertainment
P. F. Chang
Hilton
Sam's Club
Walmart
Social Pros
City College of New York
Columbia University.
An ebook: Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty
Target
Amazon
Netflix
Show Notes & Transcript: https://www.agorapulse.com/blog/beyond-the-playbook-crafting-unique-strategies-for-each-client
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Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
