Ever tried explaining the magic of your destination using only a Facebook post? Tourism marketers everywhere are wrestling with the shift from glossy brochures to compelling digital content. You're constantly balancing the need to showcase breathtaking landscapes while somehow measuring if all those likes actually translate to visitors.
Today's conversation brings you practical wisdom from someone who's mastered this transition. Megan Myers, Digital Media Director for the Hocking Hills Tourism Association, has transformed how Southeast Ohio tells its story. She's moved beyond traditional print ads to build thriving digital platforms that actually drive tourism. Through social media, blogs, and e-newsletters, Megan's work showcases the region's natural beauty and experiences in ways that connect with real travelers.
Ready to reimagine how you tell your destination's story? Megan's insights on digital transformation might be exactly what you need.
Social Pulse Podcast host Mike Allton asked Megan Myers about:
🟣Digital Evolution Strategy - Learn how to evaluate which traditional marketing elements should be maintained while building new digital channels for maximum tourism impact.
🟣Content that Converts - Discover the specific types of digital storytelling that transform casual social media followers into actual visitors to your destination.
🟣Measuring Tourism Impact - Understand which metrics truly matter when evaluating the effectiveness of your digital tourism marketing efforts.
Learn more about Megan Myers
Connect with Megan Myers on LinkedIn
Resources & Brands mentioned in this episode 💜
Hocking Hills Tourism Association
Learn more about Agorapulse with a free demo 🧡
Hocking Hills State Park
An Episode - Tourism Marketing Unplugged: Real Challenges, Real Solutions
Ohio's State Tourism co-op program
Destinations International Annual Convention
CrowdRiff
Marketing Brew
ExploreHockingHills.com
Explore Hocking Hills Facebook Page
Explore Hocking Hills Instagram page
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/from-print-to-digital-transforming-tourism-storytelling-in-hocking-hills
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Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mi
