Are you struggling with the challenges of cold outreach for your speaking business? In this episode of Speakernomics, host Kenneth "Shark" Kinney talks with past president of the NSA Ohio chapter and employee engagement expert, Lisa Ryan, CSP. Lisa, shares her expert insights on why and how to embrace outbound marketing.
In this session, Lisa will help you:
Understand the importance of cold outreach and overcoming the fear of the phone
Identifying key industry associations for building your prospect list
Effective techniques for phone outreach and leaving impactful voicemails
Crafting personalized and compelling emails to generate leads
Utilizing CRM systems for consistent follow-up and maintaining client relationships
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