Today’s guest is David Meerman Scott, the best-selling author of The New Rules of Marketing & PR. David is a marketing strategist, entrepreneur, advisor to emerging companies, a VC strategic partner, and is the author of 11 books. In this episode of Specified Growth Podcast, David talks about his upcoming book Fanocracy, and how companies can use the idea of fandom to grow and connect with their customers. You don’t want to miss this episode!
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