Mark Hornibrook is the CEO of Precoa, a company specializing in pre-need planning and marketing. He joins Jared Siegel to discuss resilience, adversity, and funeral planning.
Here are a few highlights from their conversation:
If you don't prioritize your organizational culture, it will build itself. Culture is not neutral; it's always growing and evolving. The default culture is one where everyone seeks their own interest, so if you want something different, you will have to manage it.
The happier and more successful you are in all other aspects of their life, the more effective and productive you will be at work.
Mark talks about his battle with cancer and how he survived despite being told he had a 97% probability of dying. Focusing on helping his partners at his company be successful instead of his own ego was healthy for him, he comments.
Planning your funeral ahead of time makes it financially easier for your family when you pass on, Mark says. Everyone thinks it's a good idea but no one wants to do it because it seems like a morbid affair. Ironically, he claims, it can actually be quite fun.
Jared asks about Precoa's core values and what they mean to the organization. Mark defines two of them.
Jared talks about the value of planning.
Resources
Mark Hornibrook on LinkedIn
Precoa.com
Mark’s book: Fear Not, I Am With Thee: Our Journey with Metastatic Melanoma
DelapCPA.com
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