Starting your own business or any project entails confronting the unknown. Taking risks is one thing and knowing what action to take to prevent slip-ups is another. You can't blindly rush and lead the organization without thorough planning. In this conversation with Jen Du Plessis, Brian Smith, founder of UGG Holdings and author of The Birth of a Brand, shares a wealth of business strategies and the highs and lows of growing a company from scratch. Listen in as he shares his proven insights of risk-taking and strategized planning of controlling decisions.
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