This week on the Sumud Podcast, we're joined by Aminah Musa, a visionary designer, entrepreneur, and co-founder of PaliRoots—the beloved Palestinian streetwear brand born of resistance and stitched with purpose. From growing up on food stamps in South Side Chicago to helping build a brand that has fed nearly 4 million meals in Gaza, Aminah’s story is one of family, faith, creativity, and commitment to her roots.
Raised by Palestinian parents who instilled in her the values of humility, community, and pride in her heritage. In this deeply personal and powerful episode, she opens up about navigating high school as the only visibly Muslim girl, learning business from her father (who left medicine to pursue purpose), and launching PaliRoots with her brother to ensure Palestine would never be forgotten. Their brand became more than fashion—it became a movement grounded in dignity, storytelling, and direct impact.
🔑 In this conversation, we explore:
➡ Fashion as a tool for resistance and cultural memory
➡ Growing up Palestinian in America
➡ The family values that shaped her leadership
➡ What it takes to build a mission-driven brand
➡ Hospitality, Feeding millions, and staying rooted in Palestine
This video is for educational purposes only. It offers a personal narrative and political context to inform and inspire viewers.
📌Chapters:
00:00 – Introduction & Aminah’s Palestinian Roots
04:20 – Growing Up & Building Family Bonds
14:20 – Choosing Kindness & Lessons from Her Father
19:43 – Entrepreneurship & Launching PaliRoots
27:13 – Returning to Palestine & Legacy of Her Grandfather
33:30 – Fashion as Resistance and Connection
42:55 – Hospitality & Social Responsibility
50:02—Calling Out Influencers & Centering Palestine Boldly
01:04:43 – PaliRoots Future & a Collection Rooted in Story
1:31:00 – Reflections to Her Past & Future Self
📲 Follow Aminah Musa: @goldenmuseco & @paliroots
🎙 Follow our host: @dredhasan
🌐 Explore more at: https://sumudpod.com
🛍 Shop PaliRoots: https://paliroots.com
Feed a family in Gaza: https://www.paliroots.com/pages/philanthropy
#Palestine #SumudPod #PaliRoots #PalestinianVoices #FreePalestine #GazaRelief #SocialImpact #Fashiondesigner
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