There is a lot to unpack in this episode.
Thom and I discuss why we believe Podcasting is a way around cold calling.
We also discuss the following...
Lead Gen Agencies ( as long as they are good) can transform your business
Redflags in the Presales process often dictates how the customer relationship will be.
How is Zuckerburg is not following the Nail then Scale It process (NISI)
You can always reach higher
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