Our guest today, Jeff Fromm, is the co-author of the book "Marketing to Millennials: Reach the Largest & Most Influential Generation of Consumers Ever." Today he shares the keys for how businesses can successfully tap into this powerful segment of the marketplace.
Jeff has been actively studying Millennials for several years now. In addition to his book,Jeff is the author of a number of reports on Millennials and frequently speaks about marketing to Millennials to private corporations and organizations such as the Association of National Advertisers (ANA), International Franchise Association (IFA), and the American Association of Advertising Agencies (4As). In 2011, he spearheaded the development of American Millennials: Deciphering the Enigma Generation, a Barkley report based on research conducted with Service Management Group and The Boston Consulting Group.
Jeff is the founder of Share.Like.Buy, an annual conference on marketing to Millennials.
Jeff is executive vice president of an independent advertising agency and has 25 years of hands-on experience marketing major brands, including SONIC, Hallmark, Build-A-Bear Workshop, KC Masterpiece, and Payless. Prior to joining Barkley, Jeff had his own consulting firm, which he sold in 2008.
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