In this episode of Inside the C-Suite, Christy sits down with Libby DeLucien - a builder who turns hard moments into durable systems.
Libby builds in the real world. When recruiting broke, she engineered a better funnel.When pricing felt like guesswork, she turned quoting into a repeatable hand-off.
Her companies solve friction you can feel on the job site and in the back office.
We start with the story and land on the system. When Libby explains she has aphantasia - it clicks: she runs on checklists and clean inputs that create real speed. From there, her leadership is simple and serious - force alignment first, then move with intention until the work is finished. And because presence is part of the job, she trained it on purpose - with a performance coach - so confidence isn’t a vibe; it’s a switch she hits on cue.
Tune in to hear:
How a personal reset became Organize It - and why recurring revenue changed her trajectory
Aphantasia as a hidden edge - systems over visualization, clarity over vibe
The persona work that helps her own a room on demand
How to choose the right coach when the real constraint is you, not the playbook
Family as an enterprise - real roles, real accountability, generational skills on purpose
Leading Like an Elephant and “Kids That Clean” - building courage and capability early
Indigenous roots and why representation in entrepreneurship matters
Libby doesn’t trade in slogans. She builds systems that ship.
If you want a company that lasts, design it on purpose.
Chapters:
00:00:00 - Libby DeLucien joins Inside the C-Suite - serial entrepreneur building three companies on purpose
00:01:50 - Where did it start?” From crisis to Organize It and the power of recurring revenue
00:04:29 - “What broke in hiring?” WootRecruit takes dead aim at no-shows and speed-to-hire
00:06:32 - “So what is Service Cart?” Quote with confidence and make sales delegable
00:08:59 - “Explain aphantasia.” No mental pictures—systems, checklists, and velocity instead
00:13:21 - “How are you leveling up?” Body first, home next, business follows
00:16:01 - “Which coach moves the needle?” Business vs. leadership vs. mindset—pick the constraint
00:20:01 - “Why a drag-queen coach?” Presence engineered—confidence as a switch, not a mood
00:24:12 - “Define intentional execution.” Alignment -> intention -> execution; replace balance with intentional time
00:26:26 - “Why write for kids?” Leading Like an Elephant, Kids That Clean, and building generational skill
| Connect with Us |
Book a professional clean or home organization session:
https://organizeit.services/
Hire reliable talent fast with an automated recruiting funnel:
https://wootrecruit.com/
Align, set intention, and execute with One Layer Deep:
https://www.amazon.com/Layer-Deep-Winning-Business-Yourself-ebook/dp/B0F3NLK548
Teach courage and leadership with Leading Like an Elephant:
https://www.amazon.com/Leading-Like-Elephant-Heart-Difference-ebook/dp/B0F3YY3KW9
Follow Libby DeLucien:
LinkedIn - https://www.linkedin.com/in/bryanmurphy2/
Instagram - https://www.instagram.com/libbydelucien/
TikTok - https://www.tiktok.com/@libbydelucien
(Libby DeLucien builds systems that turn home services into scalable businesses. Founder of WootRecruit (2020) and Service Cart (2025), she’s helped 400+ companies across 25 industries hire faster and sell cleaning services online in seconds. She also owns Organize It - launched in 2014 with a cleaning division added in 2018 - now a proving ground for her products and a growing franchise, all while raising three kids in a family of entrepreneurs.)
Follow Inside the C-Suite:
LinkedIn - https://www.linkedin.com/in/cwiseman/
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