In this solo episode of The End in Mind, I dive into something I’ve been noticing (and living through) in business: the shift toward becoming a multifaceted entrepreneur.We’re in a season where your personal brand and your business brand can’t be separated anymore — they need to fuel one another. And the skills that make you stand out aren’t just nice-to-have add-ons; they’re often the deciding factor when a client chooses to work with you.I share how I’ve seen this unfold in my own business, Meraki, and why bridging your unique skills is critical for building offers that actually sell in today’s market. From the evolution of social media management into full-scale campaign strategy, to longer corporate sales cycles, to building a team that grows with you — this episode unpacks what it really takes to adapt and scale.If you’ve been feeling the pressure to “do more” or the confusion of shifting client expectations, this conversation will give you clarity and remind you that:- The market is evolving — and so should your offers- Clients don’t want to be pushed; they want to be understood- Scaling requires both foresight and supportThis episode is for entrepreneurs, small business owners, and anyone who knows they’re capable of more but isn’t sure how to bridge their skills into an offer the market actually wants!*Loved this episode?*Share it with a fellow entrepreneur and DM me on Instagram to tell me your thoughts — I’d love to hear your perspective! And if you found it valuable, leaving a quick review helps The End in Mind reach more listeners who are ready to grow with purpose.
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