In this episode of Move in Senior Living Marketing, host Larry Williams explores the growing importance of content creation in today’s digital landscape with senior living content consultant Bryan Reynolds. Together, they dive into practical strategies for developing meaningful content that resonates with a wide range of audiences, starting small with manageable tasks like blogs and gradually expanding into videos, newsletters, and full editorial calendars.
The conversation highlights the crucial role of storytelling in senior living marketing and the value of repurposing content across multiple platforms. Bryan also shares insights on engaging with diverse audiences and effectively measuring the ROI of social media efforts.
Tune in for actionable tips and real-world takeaways to help elevate your content marketing strategy in the senior living industry.
Episode Breakdown:
00:00 – Introduction to Content Creation in the Attention Economy
01:11 – Welcome and Episode Overview
01:45 – Key Areas of Focus in Content Strategy
02:41 – Starting Small and Building a Strategy
05:18 – Understanding and Defining Content
07:19 – The Power of Storytelling in Senior Living
09:58 – Developing a Content Strategy for Multiple Audiences
15:51 – Repurposing Content for Maximum Impact
18:09 – Connecting with Different Levels of Care
20:14 – The Future of Social Media and Video Content
22:52 – Practical Tips for Video Content Creation
26:39 – Measuring ROI and Final Thoughts
32:23 – Conclusion and Key Takeaways
https://www.linkedin.com/in/bryanrey/
