As The Move-In heads into 2026, host Larry Williams hits pause to reflect on what last year’s conversations revealed, and how those insights are shaping the future of the podcast.
In this reset episode, Larry shares why The Move-In is evolving from standalone conversations into a more intentional, series-based format, designed to help senior living marketing and sales professionals navigate what’s next with greater clarity and purpose.
Drawing from the themes that consistently surfaced in 2025, he outlines the five core pillars that will guide the podcast in 2026:
· Data insights
· Trust
· Empathy and value
· Alignment
· Shared learning
Larry also explains the shift to a bi-weekly cadence, the rationale for prioritizing depth over volume, and how upcoming conversations will better connect marketing, sales, and operations across the full resident and family journey, from first touch through move-in and beyond.
The episode closes with a preview of what’s ahead, including a level-set conversation featuring a first-person family experience navigating senior living, and the return of on-site conversations at the 2026 SMASH Conference.
Whether you’ve been with The Move-In since the beginning or you’re just tuning in, this episode sets the stage for a more focused, intentional, and human-centered year of conversations.
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