In this episode, we sit down with Jessi Weldon, EVP of Sales and Marketing at Primrose Retirement, and Brandon Christiansen, Director of Marketing, to explore the power of collaboration in senior living sales and marketing. Jessi and Brandon share their journey of building a strong partnership based on trust, accountability, and leveraging each other’s strengths. They also dive into how technology and data are reshaping how sales and marketing teams work together while emphasizing the importance of focusing on people first.
Tune in for actionable insights on fostering collaboration, optimizing strategies, and driving meaningful results in senior living.
Key Moments:
[00:00:00] Building Strong Teams
Jessi emphasizes the importance of trust and collaboration between sales and marketing, highlighting their shared mission to create impactful communities.
[00:01:32] Dual Leadership Dynamics
Jessi and Brandon discuss how their complementary skills enable them to execute successful sales and marketing strategies.
[00:04:13] Aligning Sales and Marketing Goals
They explore how shared goals and open communication lead to better alignment and unified efforts.
[00:06:00] Leveraging Technology and Data
Brandon explains how CRM systems and data analysis streamline processes, ensuring marketing efforts directly support sales objectives.
[00:09:43] Accountability and Improvement
Both Jessi and Brandon share how their focus on accountability and continuous improvement drives better outcomes.
[00:12:45] Focus on Relationships
Jessi highlights the importance of fostering partnerships with vendors and leveraging resources to focus on building strong relationships with prospects and residents.
[00:15:00] The Future of Sales and Marketing
A discussion on how collaboration and technology will continue to evolve, creating stronger integration between sales and marketing teams.
