In this episode, Larry Williams sits down with Jamison Gosselin, the principal of Jamison Marketing, to discuss the critical steps for turning conference takeaways into actionable projects. They dive into setting up a vision, managing urgent versus important tasks, securing buy-in from the team, and effectively planning to ensure the ROI from conference learnings. Jamison shares practical advice on creating post-conference action plans, prioritizing important marketing initiatives over daily urgencies, and building executive buy-in with compelling visions backed by data. This insightful conversation is packed with strategies to help marketing executives and their teams implement ideas collected from industry events.
00:00 Creating a Vision for Your Project
01:04 Introduction to the Speaker and Topic
01:43 Challenges of Implementing Conference Takeaways
02:26 Developing an Action Plan
03:44 Justifying Conference Expenses
05:13 Setting Deadlines and Accountability
06:24 Managing Urgent vs. Important Tasks
08:59 Tools and Technologies for Project Management
10:36 Gaining Buy-In from Your Team
13:38 Conclusion and Key Takeaways
https://www.linkedin.com/in/jamisongosselin/
https://www.linkedin.com/company/jamison-marketing-communications-llc/about/
