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Get ready for an inside look at the 51st Players Championship.
In this episode of “This Week in Jacksonville: Business Edition,” Kent Justice sits down with Lee Smith from the Players to preview the tournament’s biggest highlights.
Discover the incredible economic impact of the tournament — a staggering $234 million for our local community — and learn about exciting new features for 2025, including:

A cutting-edge AI course setup tool

An innovative app that lets fans predict golf shots

Expanded fan experiences and local food partnerships

Special events like the Creator Classic and Military Appreciation Day

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