In this episode, host Kristi Mitchell talks with Darleen Priday, Director of Business Development for Peachtree VA and founder of DP Consults, about marketing mistakes and lessons learned.
Key topics include:
The challenges of transitioning from referral-based business to strategic marketing
The relationship between sales and marketing functions
Learning from a DIY Google Ads experience gone wrong
The importance of having solid organic marketing foundations before investing in paid advertising
Why clarity in messaging and target audience is crucial
The value of working with experts rather than trying to do everything yourself
Why consistent execution over time (3+ months) matters in marketing
The benefits of getting outside perspective on your marketing and business strategy
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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
