In this episode of Unfudge Your Marketing, Kristi Mitchell welcomes Dr. Kaitlyn Rios, physical therapist, nonprofit founder, and all-around powerhouse, for a refreshingly candid chat about launching virtual events... and what happens when nobody shows up.
Kaitlyn shares her journey of building her nonprofit, Faced with Grace, and the hard marketing lessons she’s learning along the way. From zero-attendance events to refining her messaging and trusting the process, this episode dives into:
Why marketing must start before your offer is even ready
The mindset shift around “overpromoting” and how to ditch the fear
Real-world DM strategies that build genuine connections
How vulnerability became a powerful tool for Kaitlyn’s brand
Streamlining, simplifying, and learning to pivot when things don’t go as planned
Whether you’re building something new or recovering from a marketing misstep, this episode will inspire you to keep showing up.
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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
