Have you ever felt like marketing is a daunting checklist of cold calls, pitches, and “numbers to hit”, things you have to do rather than want to do?
Ashley Carlson knows that feeling well.
In this episode, Ashley opens up about her journey shifting from the corporate world’s sales-driven, numbers-focused marketing to discovering an authentic way to show up and build relationships in her own business. She shares how she transformed her mindset around marketing from intimidating and overwhelming to something exciting and flexible... tailored to her style and strengths.
Ashley and Kristi discuss how marketing doesn’t have to look the same for everyone, and how the key is finding what feels right and sustainable for you. They dive into why it’s okay to try a few strategies and pivot, how outsourcing content creation helped Ashley balance showing up authentically with managing overwhelm, and the vital role of human connection even in today’s tech-driven world.
You’ll walk away with insights on:
Reframing marketing as relationship-building, not cold pitching
Letting go of the “must do” tactics that don’t fit your personality or business
Finding balance: choosing a few strategies you enjoy and can sustain
The power of outsourcing to preserve authenticity without burnout
Why founder-led content and human connection still make the biggest impact
Practical tips on delegation and scaling your marketing without losing your voice
If you’re tired of the traditional marketing pressure and want to create a game plan that fits you, this conversation is exactly what you need to hear.
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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
