In this Halloween-themed episode, hosts Annie and Matt interview Kelly Knight, founder of Modern Mystic Shoppe in Atlanta. Knight shares her journey from marketing professional to spiritual entrepreneur, detailing how she transformed her tarot reading practice into a seven-figure retail business. She discusses key strategies that led to her success, including becoming "the mayor" of her trade area through community engagement, hosting weekly "Sunday School" events, and developing her own branded product line. Knight openly shares both triumphs and challenges, including a failed expansion to New York, and explains how she combines practical business acumen with spiritual intuition to make business decisions. The conversation offers valuable insights about organic growth, community building, and self-awareness in business leadership, making her story relatable to entrepreneurs across various industries despite her unique market niche.
