If you think creating professional videos requires a big budget and a production crew, think again. With just your smartphone, you can create engaging, high-quality videos that capture attention and drive results.
Matt Courtoy, Associate Director of Performance Media at Upswell Marketing, shares five simple steps to craft the perfect video for Facebook ads.
5 Easy Steps for Professional Videos:
Keep It Short: Aim for 5 to 15 seconds to grab attention and keep viewers engaged.
Shoot in High Resolution:
Use 1080 x 1080 pixels for sharp, clear visuals.
Ensure the file size is under 4GB.
Use a tripod or stabilizer for steady shots.
Go Vertical: Most viewers hold their phones vertically, so a 4:5 aspect ratio works best for Facebook and Instagram.
Get to the Point Quickly: Include your business name and key messaging within the first few seconds to make an impact.
Add Subtitles: Videos autoplay on mute, so subtitles ensure your message reaches viewers who scroll with the sound off.
These tips help you create videos that align with how people engage with social platforms, ensuring your content is both eye-catching and effective.
Visit Upswell Marketing for expert marketing strategies.
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