When starting with digital marketing, it’s easy to get overwhelmed by metrics and lose sight of what truly matters. In this episode, Matt Courtoy breaks down the three foundational KPIs you need to track to ensure your Google Pay-Per-Click (PPC) campaigns are effective.
Key Performance Indicators for Google Ads
Impressions
Impressions measure how many people have seen your ads.
A low impression count suggests you may need to adjust targeting, such as expanding to new areas or demographics.
A high impression count with few clicks indicates you should revisit your ad copy or offer.
Cost Per Click (CPC)
CPC is the average amount you pay each time someone clicks on your ad, showing the cost of attracting website visitors.
Rising CPC month-over-month could signal increased competition.
Consider refining your bidding strategy or focusing funds on high-value keywords to stay competitive.
Click-Through Rate (CTR)
CTR is the percentage of people who click on your ad, reflecting how well your campaign resonates with your target audience.
A CTR under 6% for a broad audience suggests revisiting your ad copy, offer, targeting, or bidding strategy.
CTR is a key indicator of ad effectiveness and audience engagement.
Why These Metrics Matter
Impressions, CPC, and CTR are the foundational KPIs for building a successful Google PPC strategy. Once you master these, you can explore additional metrics like conversions to refine and enhance your campaigns.
Visit Upswell Marketing to elevate your marketing strategies.
Follow on Instagram: @upswellmktg for actionable insights.
Subscribe to Passionately Curious for daily five-minute episodes throughout January, providing simple, effective tips to grow your business!
