Greg Sands, founder of Service Street and Mudlick Mail (now Upswell), shares insights from his 30+ years revolutionizing the automotive repair industry. Drawing from his restaurant background, Sands transformed customer service in auto repair by focusing on lifetime customer value, beautiful facilities, and innovative direct mail marketing. He discusses his approach to identifying and developing talent from outside the industry, his successful partnership model that has helped create multiple millionaires, and his perspective on the future of automotive repair amid technician shortages and the rise of electric vehicles.
