Your point-of-sale (POS) system is more than just a tool for transactions—it’s a treasure trove of customer insights. In this episode, Kalynn Hicks shares how to harness POS data to identify your ideal customers and improve your marketing strategies.
Why Use POS Data
Your POS system tracks who your customers are, what they’re buying, and how often they return. Analyzing this data helps you fine-tune your marketing efforts and focus on your most valuable customers.
Steps to Leverage Your POS System
Pull reports on your top-spending customers from the past six months or year.
Look for patterns in their shopping habits, such as preferred products or visit times.
Build customer profiles by analyzing shared characteristics like age, location, and buying preferences.
Use loyalty program or email data to uncover deeper demographics.
Focus your outreach on neighborhoods or demographics that align with your best customers.
Use the data to guide personalized campaigns.
Explore lookalike modeling by leveraging tools like penetration reports and market analysis to find new customers similar to your top performers.
Target these potential customers strategically to maximize ROI.
Why It Works
Using POS data takes the guesswork out of marketing, enabling you to focus on informed decisions that save money and deliver better results.
Resources Mentioned
Visit Upswell Marketing for expert insights and strategies to grow your business.
Follow on Instagram: @upswellmktg for daily tips and updates.
Subscribe to Passionately Curious for daily five-minute episodes throughout January and learn actionable ways to grow your business!
