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Today, we’re breaking down one of the biggest pain points for aspiring real estate investors: how to choose the right market. Whether you’re overwhelmed with options or unsure of how to align your investment location with your financial goals, I walk you through exactly what to consider—starting with the difference between being a cash flow investor and an appreciation investor. With clarity as the ultimate key to action, I share how your strategy, down payment, market conditions, and even your ability to build a solid local team all play a role in determining where you should invest.
We also dive into how job growth, economic diversity, and housing inventory affect long-term rental success—and why some cities look great on paper but don’t match your goals. Using real-life examples, I show how community and mentorship can save you from costly mistakes, help you pivot when your plan isn’t working, and build wealth on your own terms.
KEY POINTS:
- The importance of clarity in real estate investing
- On choosing the right market as an investor
- Definition of an appreciation investor
- Definition of a cash flow investor
- Impact of investment goal and market selection misalignment
- The vital role of available down payment in market selection
- Examples of higher-priced markets and lower-priced markets
- Understanding the market's price range and rental income potential
- Research and its importance in local job market and industry trends
- The pivotal role of having a solid team in investment success
- The value of being part of a community and having a mentor
QUOTES:
“Clarity creates action.” – Erika Brown
“If you're looking for cash flow, look at the markets that have endless inventory.” – Erika Brown
“The support of a community and mentor can help in navigating the investment process and achieving investment goals.” – Erika Brown
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RESOURCES:
Erika Brown
IG: @erikabrowninvestor
LinkedIn: @erika brown
Wealth Within Reach is produced by EPYC Media Network
