Today, Willie’s virtual travels across the country take him to Orange County, California, to talk to – in the words of his 12-year old son – the coolest man in the world, Aaron Aders. Aaron is the founder of Summerboard, an electric snowboard designed so that he could snowboard anywhere. Summerboard is wildly popular among snowboarders, but it is also loved by surfers, rock climbers, musicians, and engineers who get lost in their own passions. In this episode, Aaron shares a bit about his background and what led him to creating Summerboard, to emulate the feeling of snowboarding, and providing an experience that you can’t find anywhere else. We talk about marketing, production, and customer service, as well as raising capital and finding angel investors. Aaron talks about the importance of durability testing and the voice of the customer, and he encourages those with hardware ideas – like hoverboards, because Summerboard is eager to produce one! – to reach out to him with pitches. Tune in today.
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