Today’s guest is Sue Nordman, President of Obsidian Manufacturing Industries, Inc., situated in Rockford, Illinois. Obsidian is a multi-brand manufacturer and grind shop which owns the Magna Lock, Magna Lift, and Arter brands. Sue is passionate about social media marketing, brand awareness, and business management. In this episode, we talk to Sue about how she became President at Obsidian where she gets into the different roles her husband and herself perform at the company. Next, we dive into her SEO and content marketing expertise and the benefits this is having for the business. Sue highlights some of the strategies she is using to keep her company top of mind online and in the manufacturing community, getting into the benefits of blogging, Twitter chats, and more. We also hear Sue’s thoughts about the two acquisitions she navigated shortly after stepping into her role and discuss some of the challenges of performing such a feat during a pandemic. Wrapping up our conversation, we take a closer look at the different functions of the Magna Lock, Magna Lift, and Arter brands, and hear Sue’s thoughts about her plans for the future of the company. Tune in today!
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