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To have a happy and empowered workforce, you need to have a good foundation, a good company culture, and a healthy garden from which to grow your people and your business. Today’s guest is Karen Norheim, who is the President of American Crane, an Equipment Corporation, with three locations in Pennsylvania, totaling over a quarter of a million square feet. She is a second-generation leader in the company and, during her tenure, she has sought to solidify the founder’s legacy, while also putting her own stamp on the company culture. Karen also sits on a number of boards for industry-leading organizations. In this episode, you hear from her who American Crane is, and she shares her opinion on the importance of solidifying company culture, why you need to put emphasis on having a happy and empowered workforce, and how that has changed over time. She also talks about how she is working towards changing the narrative around a career in manufacturing, the importance of marketing and social media, and so much more. Make sure you tune in today!
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