Adam Posner didn’t just build a podcast — he built a revenue engine. With 475+ episodes and 1.8M downloads, his show drives the majority of his recruiting business and lands long-term, five-figure brand deals.
In this episode, we break down how he did it: using his podcast as a Trojan horse for business development, building trust with sponsors, creating event content that brands actually care about, and designing systems that keep the show running even when life forces you to step back.
We also get into the personal side — including how he navigated cancer while running a dual-revenue business and why controlling your narrative matters more than ever.
What You’ll Learn
How a podcast can quietly drive 60–70% of your business
The difference between “content for fun” and a content business
Why early barters beat chasing big sponsorships too early
How to pitch brands without selling out your integrity
The production systems that keep Adam 7–10 weeks ahead
What sponsors actually want from creators
How he kept his business growing during cancer treatment
Listen If You’re Curious About
Monetizing a podcast
Landing brand deals
Building authority through content
Content systems + production workflows
Balancing real life with a content-driven business
RESOURCES MENTIONED
Listen to the POZcast: https://www.thepozcast.com/
CONNECT WITH US
Connect with Adam: https://www.linkedin.com/in/adamjposner/
Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/
Want to turn your team into creators?
Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.
Adam Posner, podcast monetization, podcast growth, brand partnerships, creator business, content strategy, recruiting industry, business development, content systems, podcast sponsorships, creator economy, Workfluencer Podcast, revenue-driving podcast, personal brand growth, content workflows, event content, talent acquisition, HR tech creators
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