Most internal comms get ignored. Deleted emails. Skimmed Slack posts. Zero follow-through. HR Leader, Lia Seth flipped that script.
In this episode, we break down how she used memes, creator instincts, and vulnerability to get 100% employee open enrollment completed 24 hours early. Yes. Really.
She wasn’t thinking like HR. She was thinking like a content creator.
We get tactical. We get honest. And we talk about when this approach works, and when it absolutely doesn’t.
What You’ll Learn
Why traditional internal comms fail
How memes drive real behavior change at work
The cadence Lia used to sustain attention
How to explain complex benefits simply
When not to use humor or memes
How vulnerability builds trust internally
Accessibility tips for creative comms
Tools Lia actually uses to make memes
CONNECT WITH US
Connect with Lia - https://www.linkedin.com/in/liaseth/
Connect with Rhona - https://www.linkedin.com/in/rhonabarnettpierce/
Want to turn your team into creators?
Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.
internal comms, internal communications, employee communication, workplace communication, HR communications, people ops, HR leadership, employee engagement, content strategy, creator mindset, content creators at work, corporate communication, internal messaging, change management, employee experience, modern HR, workplace culture, internal content strategy, communication at work, HR best practices, workfluencer
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