As the founder and CEO of the integrated marketing communications firm Arment Dietrich, the author of the popular PR blog Spin Sucks, as well as the new book Marketing in the Round, you could say that Gini Dietrich knows how to stay busy. She not only keeps herself occupied, she also leads a growing agency and spends a lot of time “building relationships through her fingertips.” Recently Gini took some time to share her work secrets with DJ and Nick.
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