MinivelaTV, a collaboration with Carlos Ponce, Haydita Veloz, and Chicano Hollywood, has launched on YouTube, offering a lineup of fast-paced, TikTok-style bilingual drama shorts. Targeting young Latinos and crossover audiences, the platform draws inspiration from telenovelas and engages viewers aged 18-34 through social media and CTV. Produced in Miami, Los Angeles, and Texas, the original Minivelas feature content creators with millions of followers and cater to a diverse audience with a mix of English, Spanish, and bilingual content.
