In this episode, Michelle opens with a discussion on local radio and its evolving advertising landscape. She then examines current trends in digital radio advertising, highlighting shifts in strategy and technology. The episode features insights from Celine Matthiessen on radio's digital transformation and what it means for the industry. Michelle also covers Spotify's latest advertising features and their potential effects on the market. She addresses the challenges faced by in-car radio and the digital enhancements being introduced to maintain its relevance. The episode concludes with a look at Radio Liechtenstein's closure and its broader industry implications, followed by Michelle's closing thoughts and sign-off.
