Michelle kicks off the episode by exploring the podcasting potential in the Middle East and North Africa, with a focus on iHeartMedia's strategic partnership in Qatar. She delves into the region's digital transformation trends, highlighting opportunities for growth. The episode then shifts to Triton Digital's introduction of the 'Cross-Promo' feature, examining its implications for marketing strategies within the radio industry. Michelle also discusses YouTube's developments in podcast viewership, offering insights into how the platform is evolving. The episode wraps up with coverage of the National Association of Broadcasters' campaign regarding FCC ownership rules, followed by a conclusion and sign-off.
