Michelle begins the episode by introducing Turkey's adoption of DAB Plus technology, marking a significant step in its digital radio transition and coinciding with a World Radio Day announcement. She explores global digital radio trends, providing insights from Istanbul's testing phase. The episode covers the expansion of the MaxxCasting system at KQED, highlighting ongoing industry tech trends. Michelle discusses the launch of the NASCAR Racing Network and examines new partnership strategies within the radio industry. San Diego FC's radio broadcast partnerships are explored, emphasizing diversification and multicultural engagement. The episode concludes with a recap of Turkey's DAB Plus adoption and its implications.
