Keaton Turner explores mastering equipment costs, sharing insights from his experience. He tackles challenges like Equipment Operating Expenses (EOE) variability, idling implications, and calculating EOE by asset ID. Keaton discusses environmental fees, the importance of cost preparation for project bidding, and dispels equipment cost myths. He also provides a real-life example of equipment longevity and emphasizes the role of machine costs in business success. The episode concludes with a teaser for what's next.