In this episode, Melinda Emerson welcomes Brandi Mitchell, the Brand Producer, to discuss the importance of positioning and packaging in branding. They delve into Brandi's unique program, "Produce Your Own Brand Method", and explore the concept of a Brand U mentory. The conversation also navigates the challenges of promoting a business in an image-obsessed environment and shares advice on learning from the best. The episode concludes with a mention of the sponsor, Small Busland University's online marketing courses.