In this episode, Melinda Emerson welcomes Michelle Songy, CEO of Presshook, to explore the world of public relations for small businesses. Michelle addresses common misconceptions about PR and emphasizes the importance of preparation and crafting an effective pitch. The discussion highlights the significance of understanding your audience to prevent typical PR blunders and the value of nurturing media relationships while exploring nontraditional media avenues. Michelle shares insights on starting PR efforts for small businesses, focusing on the importance of customer relationships.